Still not convinced that Land Rover is marketing the new Evoque (click here for pictures and a video from the presentation) as a hip crossover - even after learning about Victoria Beckham's involvement in the project? Then these photos should do the trick.
What you see here are 10 special prototype versions of the 'baby' Range Rover wrapped in trendy camouflage with each vehicle saying 'Hello' to one of the following cities: London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow. The imagery on each prototype is actually a GPS mapping trail of the city it represents.
Apparently, Land Rover views the Range Rover Evoque not only as its smallest, more frugal and most affordable model that will bring new customers to the brand, but also as a lifestyle statement. That’s why, according to company insiders, Land Rover is ready for the launch of a “Victoria Beckham Special Edition” named after the former pop star and the company’s new creative design director.
Series production of the long-anticipated Range Rover Evoque began on Monday, July 4, at Land Rover’s Halewood plant. The “baby Range” has already raked in 18,000 advance orders from customers in more than 170 countries worldwide, and is expected to contribute to the UK economy with a £ 2 billion annual export value, along with another £ 2 billion spent on UK suppliers.
Land Rover’s Evoque, the smallest model in the Range Rover lineup, will go on sale in the USA this fall, however, the company has already released pricing information, with the 3-door model starting at $44,995, and the 5-door at $43,995, including destination.
The Range Rover Evoque hasn’t even hit the market yet, according to a report from UK’s Autocar, Land Rover’s people are debating whether or not to add a bigger version to its line-up, which at the time being, consists of a "coupe-ish" 3-door model and a more practical 5-door variant. If the British company goes ahead with this plan, it would allow them to bridge the gap that exists in the marque’s (Range Rover, not Land Rover) range between the Evoque and the Range Rover Sport.
